A BLENDED brew project

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character

Smashed is a home brew project beginning as a sour gose. The brew is kettle soured with lactobacillus, developing its tart foundation. The recipe includes a variety of flavors including  Zante currant , wild blueberry, and cardamom. The gose is lightly dry hopped with Citra and Simcoe hops. The flavor profile is unique with strong yet balanced character.

 

 

CONCEPT

The concept behind smashed is one of an unlikely combination of seemingly conflicting flavors. The base of a sour beer with the spicy body of the cardamom, the rich sweetness of the currant, balanced by the freshness of blueberry.  The collection  created a tart, salty, spicy and exotic palate.

 

GRAPHIC

 

The graphic of smashed is conclusive with the entire concept.  The Imagery is that of smashed and compressed ingredients creating a bold and straight forward  design. As a light and aromatic brew, the label is visually consistent with the physical nature of the beer.  

 

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